"MIA Kitchens" – is a joint project of the hypermarket chain "Eldorado" and the furniture company "Maria". It was launched in February 2015. In the first six months the studios sold the first thousand cuisines. Today in 39 cities of Russia there are 71 shops that are successfully functioning, in which high-quality kitchens with a bright design are presented, equipped with built-in technologies of world renowned brands at favorable prices.
At a meeting in Saratov, Eldorado representatives were able to learn in detail how MIA kitchens are made, and even literally touch production by participating in a traditional master class on "tying" knots of hot artificial stone - the material from which countertops and sinks for modern kitchens are produced. In the renovated showroom of the factory, the guests were presented with a new model "Roberta", which recently appeared in the "MIA" line. Now there are nine kitchens in the collection, until the end of the year it will be replenished with three more novelties in the classical, neoclassical and modern styles.
Representatives of the company "Eldorado" were satisfied with the visit to the factory.
"The efficiency of visiting production can not be overestimated. This is just the case when it is better to see once than hear a hundred times," said Oleg Sukovatov, vice president of sales at Eldorado. "Such outreach activities are very useful for the development of retail sales."
After visiting the production and show room, the guests took part in the conference, the main theme of which was the further development of the brand "MIA Kitchens". The general director of the furniture factory Yefim Katz called on the partners to discuss all the problematic issues and share ideas. Directors of hypermarkets "Eldorado" were interested primarily in such topics as personnel training, increasing sales efficiency, competition with other chain stores. During the discussion, the participants of the business meeting developed interesting ideas that will be taken into account in the development of the brand "MIA Kitchens"."Our project is young, but we are happy with the pace of its growth," said Yefim Katz. - By the end of the year we plan to open 20 more studios in different regions of Russia. The economic situation allows us to be sure that our kitchens, located in the "average" and "average minus" price segment, will be in demand among consumers and a successful future awaits the project "MIA Kitchens”."