Kitchen furniture workshop "Edim Doma!" that was opened just over a year ago, has become one of the fastest growing networks of furniture franchises in Russia. Studios, which sell kitchens by Julia Vysotskaya, are open in 73 cities of Russia and the CIS. More than 50 representatives from the top ten dealers from Moscow, Tula, Noginsk and Kazakhstan came to the meeting with the art director of the project.
"Great job, thank you! I am proud to be working with you! - said Julia Vysotskaya at the award ceremony. - I believe that the energy of people who love their work and share common values, brings tremendous results. Kitchen – is much more than a place where we can "refuel" with a delicious lunch. The kitchen is responsible for the mood in the house, the atmosphere in the family. Here, the foundation for the future development of children is laid, which will determine how they will treat art, theater, literature, cinema, their work and relatives. That is why I am convinced that the kitchen is the heart of the house. And I am happy that like-minded people surround me! Now it is fashionable to talk about patriotism, they tell us all the time how to love our motherland, educate children, celebrate holidays, how to live and love. But while others say, we do it. If people at home are all right, then everything will be fine in the country! "
Managers and designers of the best workshops were able to informally communicate not only with the ideological inspirer of the project, Julia Vysotskaya, but also with the top managers of the furniture factory "Maria", where the kitchens for the Workshops "Edim Doma!" are produced, and also learned about future plans of the company for the product development and the dealer network.
"Our team consists of the strongest professionals, so we believe that the high tempo that we have taken since the opening of the first workshop will continue in the future," said Yefim Katz, the CEO of the “Maria” factory. "We will double the number of studios in the next 12 months and bring them to 400 in a few years. Marketing research inspires us with optimism. The economic situation encourages people to pay more attention to costs, even for such long-term purchases as, for example, kitchens. Therefore, we are confident that our kitchens, which are in the middle price segment, will be in demand, and the brand "Kitchen Furniture Workshops "Edim Doma!" will keep high growth rate of its sales.
